The Rise of Motion Graphics: How Animation is Shaping Modern Brand Storytelling
Introduction As the graphic design sector advances as any other field, motion graphics and animation have become some of the most effective means of forcing life into the unanimated designs’ pictures. Motion graphics are objects of graphic design that are animated with certain skills, in most cases accompanied by audio and other effects. On the contrary, motion graphics make use of animation mainly to present ideas, improve naratives and more so, motion graphics aids in the movement of hired objects brand logo design, created characters and animations with a lesser emphasis on the facts and more with the essence. When we talk about animation in graphic design, we mean the changing positions and movements of graphics, texts, and other design elements for audience engagement to enhance the communication goal. Making use of both motion graphics together with animation has shifted the paradigm of digital media, marketing and branding particularly that it has helped brands sell their...